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Debuting today on Elf’s TikTok channel, the film features the platform's most recognizable stars and the little known to give everyone a chance in the spotlight
December 20, 2021
By: Lianna Albrizio
Associate Editor
Elf Cosmetics is celebrating the season and recapping the biggest trends of the year with an innovative holiday TikTok movie. It’s the first time the brand has launched a TikTok-native film, crowdsourced from the TikTok community. The film was developed and produced with creative agency Movers+Shakers, an agency with over 150 billion views on TikTok, including e.l.f.’s iconic #eyeslipsface challenge. Debuting today on Elf’s TikTok channel, @elfyeah, the film features some of...
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